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It Only Takes One Yes: What Small Business Owners Can Learn from Colonel Sanders

Colonel-Sanders (1).jpg
Colonel-Sanders (1).jpg

By: Nahal Garakani

Harland Sanders didn’t come from a culinary background, and he certainly wasn’t a traditional business founder. Before KFC, he held a string of jobs, working on the railroads, selling insurance, and running a service station. It was there, in Corbin, Kentucky, during the Great Depression, that he started cooking simple meals for travelers who stopped in.

What began as a practical way to serve food on the side slowly turned into something bigger. Sanders kept improving his fried chicken technique, eventually using a pressure cooker to speed things up without losing quality. By 1940, he’d locked in what would later be called his Original Recipe, 11 herbs and spices, still a trade secret today.

But turning that recipe into a business wasn’t simple. In 1952, at the age of 62, he convinced a restaurant owner in Salt Lake City, Utah, to serve his chicken, his first franchise. Getting to that “yes” took a lot of no’s.

After a highway reroute shut down his original restaurant, Sanders could’ve stepped away. Instead, he packed up and drove across the country, stopping at restaurants and offering to cook his chicken. Some owners listened. Most didn’t. But he kept going.

That persistence laid the foundation for Kentucky Fried Chicken. His approach wasn’t flashy. He didn’t chase trends. He doubled down on what worked and refined it until people took notice.

For entrepreneurs today, there’s something to take from that. You don’t have to invent something new or wait for ideal circumstances. You need a product that works, and the stamina to keep showing up for it.

Resilience in business can look like:

  • Believing in what you offer even when others don’t

  • Putting in consistent work without instant feedback

  • Tweaking your method without losing your direction

Sanders didn’t become a household name overnight. But he stayed committed to the basics, good food, dependable preparation, and showing up again and again.

If your momentum feels slow or uncertain, remember: success is rarely a single moment. It’s the result of repetition, focus, and resilience. Most people stop before it clicks. The ones who don’t? They build something that lasts.

Resilience is the real secret sauce.

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