
Why Traditional Business Funding Doesn’t Work for Everyone (And What We’re Doing About It)


By: Nahal Garakani
What happens when you need capital, but the bank says no? If you’ve ever filled out a loan application, waited weeks for a decision, only to be denied over a credit score or some arbitrary rule, you’re not alone.
In fact, thousands of small business owners face this exact reality every month. The truth is, traditional funding options haven’t kept up with how real businesses operate today.
That’s the problem Likety was built to solve.
From the Founder: How Real-World Roadblocks Sparked a New Way Forward
Founder Nima Shamsili, knows firsthand how frustrating the funding process can be.
Before starting Likety, he ran a growing eCommerce business that needed capital to meet surging demand. But when he went looking for funding, he hit a wall, long applications, unclear requirements, and wait times that moved slower than his business could afford.
That experience shaped our mission:
To make business funding simpler, faster, and actually aligned with how small businesses work.
What’s Wrong with the Traditional Model?
Banks and lenders often evaluate businesses based on outdated assumptions:
High credit scores
Rigid financial ratios
Collateral you may not have
Long, rigid applications
But business today moves fast. If you’re waiting weeks for an answer, you’re already losing time, momentum, and opportunity.
At Likety, we believe that if you’re showing strong, consistent revenue, that should count for something, even if your credit isn’t perfect or your balance sheet isn’t traditional.
What We’re Doing Differently
We designed our funding approach to put the business owner first, not a spreadsheet.
Fast, Online Applications: Apply in minutes with just a few basic docs. No piles of paperwork.
Flexible Eligibility Criteria: We look at revenue trends, not just credit scores.
Quick Turnaround: Approvals in hours, not weeks. Funds can be deposited in days.
Funding That Grows With You: We build relationships. Many of our clients come back for more capital as they scale.
We’ve helped fund eCommerce shops, salons, logistics firms, wellness clinics, and more, because real-world businesses deserve real-world funding.
Why It Matters
Small businesses are the backbone of the economy ,but they’re often underserved by traditional systems. Whether you’re:
Getting ready for a seasonal rush
Expanding locations
Hiring your next team member
Or just trying to smooth out cash flow
You need capital that works with your business, not against it. We’re here for the business owners who’ve been told “no” too many times. The ones who don’t fit the mold and are better for it. If this sounds like you, you’re in the right place.
Curious if Likety could be a fit for your business? Visit likety.com to learn more.
Disclaimer: This information is provided for general purposes only and does not constitute financial advice.
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